Beyond the Wick: Crafting Wealth Your Way "Built from scratch. Crafted for greatness
This isn’t your average business podcast.
Not Just Candle Talk is the unapologetic, unfiltered audio home for ambitious entrepreneurs, creatives, and side-hustlers ready to do business on their own terms — no fluff, no fake motivation.
Founded on real experience and raw truth, this podcast dives into the real-life challenges behind the candle business and beyond. Whether you’re just starting out or scaling your empire, every episode is packed with lessons, strategies, and mindset shifts to help you build a business and a life you don’t need to escape from.
Hey, I’m Toni, and I know what it’s like to start from scratch.
When I launched my candle business, I had big dreams but limited resources — no investors, no fancy marketing team, just grit, Google, and a lot of trial and error. I built my brand from the ground up, burned out more times than I can count, and learned to pivot, scale, and get smart about what really makes money in this game.
Not Just Candle Talk was born out of my journey — the highs, the hustle, the hard lessons — and the deep desire to have conversations no one else is having in entrepreneurship. The stuff beyond the surface. The why behind the work.
This Podcast Is For You If…
- You’re tired of overnight success stories with no receipts.
- You want to make real money while staying true to yourself.
- You believe business can be both profitable and purposeful.
- You’re building your brand while managing your real life.
Beyond the Wick: Crafting Wealth Your Way "Built from scratch. Crafted for greatness
Metaverse Money: Your Gateway to Digital Profit
Ready to break through the boundaries of physical business and explore the new digital frontier? The metaverse isn't just buzzword territory for tech giants—it's rapidly becoming the next essential marketplace for entrepreneurs of all sizes.
Diving deep into this digital evolution, we unpack what the metaverse actually is: a collective virtual space where entrepreneurial opportunity abounds. Think of it as a 3D version of the internet you can walk through, build in, and most importantly, monetize. From virtual pop-up shops that reach global customers without shipping costs to digital real estate investments already yielding returns for early adopters, the possibilities extend far beyond what traditional business models allow.
Major brands are already staking their claims—Meta has invested billions, Nike sells virtual sneakers that never wear out, and even Snoop Dogg has fans paying thousands to be his virtual neighbors. But you don't need corporate resources to participate. Small business owners are hosting digital networking events, launching virtual products, and creating NFTs as loyalty rewards. The key advantage? Early adapters always win big in technological shifts.
For those ready to explore this new territory, we've laid out a practical quick-start guide: choose your platform (Decentraland, Roblox, or Meta's Horizon Worlds), secure your brand name early, experiment with digital products, collaborate with established creators, and stay educated through Web3 resources. You don't need to dive in all at once—start small, but start now.
The metaverse represents more than just a technological trend; it's a fundamental shift in how entrepreneurs can build global, boundary-breaking businesses. Will you watch it happen from the sidelines, or will you be part of building this new digital economy? Subscribe for future episodes where we'll dive even deeper with tools, guides, and exclusive resources to help turn your entrepreneurial vision into virtual reality.
Hello world, welcome back to Not Just Candle Talk, the podcast that lights the path for dreamers, hustlers and creators who are ready to break the rules and build a business on their own terms. I'm your host, toni, and today we're diving deep into something that's not just a trend, but a transformation. Okay, the rise of the metaverse. So what is the metaverse? How does it impact the way we live, work and build wealth? And, more importantly, how can you, as an entrepreneur, cash in on this digital evolution? So let's get into it. On this digital evolution, so let's get into it. We hear the word everywhere tech conferences, gaming communities, even in fashion and real estate but let's break it down simply the metaverse is a collective virtual space, so just imagine a 3D version of the internet that you can walk through, build in and even monetize. It blends virtual reality, augmented reality, social media, blockchain and digital conference, and it's not just science fiction anymore. It's happening right now. Okay, so currently, meta invested billions into building their metaverse, nike has sold virtual sneakers, and people are buying and selling virtual land on platforms like DeCitroland and the Sandbox Transformation. There's real money in these fake worlds. Now I know what you're thinking. Do I really need a VR headset just to sell my candles, or coaching sessions, nope, but what you do need is awareness. That's what we're doing today. Okay, become, I'm sorry, because early adapters always win big. So here's what. Here's why this matters. Okay, new marketing opportunities Imagine setting up a virtual pop-up shop. We're hosting an event in a VR space where customers from around the world attend, no plane tickets required, right? Monetizing what about monetizing digital products like courses, art, music you could do NFTs. Anything digital can be turned into a sellable asset in the metaverse. Even virtual real estate Brands right now are buying up land in places like decentralized land and renting it for events, for billboards and brand placement. You can also enhance your community building, building an interactive, immersive community experience that goes way beyond just DMs and email marketing lists. Even Snoop Dogg owns land in the sandbox and fans are paying thousands to live near his virtual mansion mansion. The Gucci Garden hosted a virtual fashion show a virtual fashion show that was on Rob Locke's engaging young, tech-savvy audiences. Small business owners are hosting digital network events, virtual product launches, and they also are even selling NFTs. As for exchange for loyalty rewards, okay, if they can do it, we can too, okay.
Speaker 1:So I want to do a quick, quick start plan, real quick. Number one choose a platform. Start with. You could do decentralized land, roblox, meta's, horizon, worlds or Spectacle. Number two secure your name or your brand. Claim your username or your virtual real estate early, just like you would on Instagram. Number three experiment with digital products. Create virtual experiences. Create workshops, nfts, or you could do exclusive content. Number four collaborate and partner. Team up with digital creators already thriving in this space. Number five, which is my favorite stay educated by subscribing to Web3 or you can do the Metaverse newsletters. You can also take short quizzes just to stay ahead of the trend, so you don't need to dive in all at once.
Speaker 1:We're not saying that right, just start small, educate yourself, but start now. Indeed, the time is now now, indeed, right, it's, the time is now Um, what better, what better way to build your business, but with um, these opportunities right now. So the metaverse isn't just for techs or billion dollar brands, it's for the entrepreneur entrepreneurs who are brave enough to explore new territory. Right, that's what this is all about. This is your chance to build something future-proof, global and boundary-breaking. Right? Imagine doing a virtual pop-up shop. That would be dope, especially for the candle business pop-up shop. That is, that would be dope, especially for the candle business. So the question is, uh, will you watch it happen or are you uh building it? Okay, that's the question.
Speaker 1:Uh, I just wanted to come on real quick and do a short um a short episode, uh, about the metaverse. I've been doing some research. That's my favorite thing to do, um, one of my favorite things to do research things that's trending new uh, new trends for small business owners um entrepreneurs and creators alike, just to uh stay inspired, um elevate in every aspect of business. I just wanted to do a quick episode on this. As always, if I find out more information, any up-to-date things, I will actually do another episode about the metaverse because I think it's important, especially now.
Speaker 1:So, once again, I just wanted to thank everybody for tuning in to Not Just Candle Talk and if you found this episode valuable, hit that follow button, leave a review and also share it with another forward-thinking entrepreneur, someone in your group that's talking about it, or or some you know any networking event you uh have attended. Share this episode with them. Um, so, if you need help bringing your business into the future, um head, like I said, head over to uh wwwnotjustcandletalkme, and I will do another episode, a part two of this, and include tools, guides, maybe even exclusive downloadable PDFs to help you turn your vision into a virtual reality. Until next time, stay lit, stay bold and don't just talk about it. Just be about it, all right. Thank you so much. See you next episode. Bye.