Not Just Candle Talk: The Business Clarity Podcast
NotJustCandleTalk™ is a business clarity podcast for entrepreneurs, creators, and small business owners who are tired of doing more — and getting less.
This show isn’t about motivation or hustle culture.
It’s about fixing what’s broken.
Each episode delivers real, strategic insight on why businesses stall, revenue feels unstable, audiences don’t convert, systems fall apart, and growth starts to feel heavy instead of exciting.
Hosted through the lens of the Creator Comeback Method™, NotJustCandleTalk™ helps you identify what’s blocking progress and rebuild a business that actually supports sustainable growth.
If you’re overwhelmed, under-monetized, or scaling the wrong way — this podcast will help you regain clarity, simplify revenue, realign your audience, build systems, and grow without burnout.
This is where creators and entrepreneurs stop guessing — and start rebuilding with intention.
NotJustCandleTalk™ is the audio home of the Creator Comeback Network™.
Not Just Candle Talk: The Business Clarity Podcast
Audience Alignment: Why Growing the Wrong Audience Is Killing Your Business
Collect all free downloadable checklist and access to other items https://linktr.ee/thecreatorcomebacknetwork
Let's start with something most people don't want to admit. You can have a growing audience, increasing views, more engagement than ever, and still be stuck, still underpaid, still frustrated, still wondering why nothing is converting. Today we're talking about audience realignment and why growing the wrong audience is one of the most expensive mistakes entrepreneurs, creators, and small business owners make. If your audience loves you but doesn't buy from you, this episode is for you. Somewhere along the way, we were sold this ideal that once you grow your audience, everything else will fall into place. But that's not how real businesses work. Attention without alignment is noise, visibility without intent is distraction. And a big audience that doesn't trust you, understand, or need what you offer will quietly drain your energy. Because now you're creating for likes instead of buyers, the algorithm instead of people, validation instead of sustainability. That's not growth, that's misalignment. Audience misalignment doesn't happen overnight. It usually happens slowly when you have changed direction, but your message didn't. Your business evolves, but your audience doesn't. You keep creating what performs, not what converts. So you start attracting people who want free information, people who love inspiration but avoid investment, people who cheer you on but never move. And the dangerous part, you start thinking, maybe I need more content, or maybe I need to post more, or maybe I just need to be more visible. The answer to that is unbig no. You don't need more people, you need the right ones. So let's talk about what the wrong audience actually costs you. Your messaging becomes watered down, you hesitate to sell, you feel guilty talking about money, you overexplain your value, and eventually you just burn out. Not because business is hard, but because you're consistently speaking to people who were never meant to buy. That creates a dangerous loop. More content means more engagement, same revenue equals more frustration. And it makes good business owners quit way too early. And not just candle talk, we believe this your audience should pull revenue forward, not hold it hostage. Audience realignment means this: speaking clearly even if there's fewer people listening, choosing buyers over browsers, letting the wrong audience fall away. This is where most people get scared because shrinking your audience on purpose feels wrong, right? Until your conversion goes up, your clarity returns, and your business finally breathes again. Alignment always beats volume. If any of this feels familiar, your audience realignment pillar may be broken. Loss of engagement, few sales, people asking for discounts instead of value, DMs of praise, not purchase intent. You feel disconnected from who you're creating for. These aren't failures, they're just indicators. That's all. And ignoring them keeps businesses, most of the time it keeps businesses just stuck. So here's the truth you can't realign your audience if you don't know what part of your business is actually out of alignment, correct? So that's why we've built the creator comeback diagnostics. And what it does is it shows you which pillar is leaking growth, why things feel harder than they should, what to fix first. And if this episode hit close to home, audience realignment may be your weakest pillar. So here's your next step: don't post more, don't chase trends, don't water yourself down. All you need to do is take the creator comeback diagnostics, and it will show you exactly if your audience is aligned, what it's costing you, and where to focus next. The link to all of this will be in the show notes. Okay. And one final thought before we go. A big audience doesn't build a business, the right audience does. So in the next episode, we're going to be talking about systems over hustle. Why relying on yourself is the fastest path to burnout. If this episode helped you, don't just listen. Go ahead and realign. And I'll see you in the next one. Thank you for listening. Talk to you later. Bye.